Friday, April 30, 2010

'Levitra', Ready to Compete with Viagra on Impotence Market

Kapanlagi.com - Government of the United States (U.S.) approved the sale of a second pill to overcome erectile dysfunction (impotence), entered the stage a tremendous battle with Viagra in the impotence market is worth billions of dollars.

The new drug, called Levitra, Viagra is still one family. Both work by targeting enzymes essential to create an erection. Food and Drug Administration Thursday to allow the circulation of Levitra.

Until now, diamond-shaped blue pill Viagra is the only oral prescription which is available for an estimated 30 million American men suffer from impotence, most do not use medical therapy.

Levitra, made by Bayer AG and marketed by GlaxoSmithKline, went on sale in Europe. The third impotence pill Cialis, from Eli Lilly & Co.. and Icos Corp.. - Also circulated in the European approval and is expected to storm the U.S. pharmaceutical market, later this year.

Three pills a whole is working with the same force and there is still no published research directly to explain the benefits of each pill.

The FDA approved Levitra, known chemically as vardenafil, based on studies showing that the average man can have five times an erection when having sex with these pills are given the drug compared to imitation.

In studies of several thousand men, researchers reported Viagra has helped 70% of them to restore erections.

Like Viagra, Levitra comes with some serious warnings that could be fatal for some men who drank it.

According to the FDA, Levitra should not be used for men who:

- Drinking-contained nitrates in drugs for heart disease.

- Drinking drugs called alpha blockers, such as Cardura, for high blood pressure or enlarge the prostate. The combination of pressure menyebabtkan clog blood vessels and cause pingasan.

The FDA also said Levitra is not for patients with a rare heart condition known as QT prolongation because the drug will cause an abnormal heartbeat.

Levitra is also forbidden for a man who had suffered a heart attack or stroke who have very low blood pressure or high blood pressure is uncontrolled.

For normal men, Levitra also has major side effects such as headaches, colds and nasal congestion. Approximately 2% experiencing dizzy / giddy.

Men are advised to exercise physically first before using Levitra for the first time, the FDA said.

Levitra manufacturer's claim would be on pharmacy shelves within a few this week but declined to say what the price.

With the new competition, urologists expect a boom of consumer advertising that might make the men are reluctant to go to the doctor and ask for expert opinion.

Sales of Viagra, which was thrown on the market in 1998, the total reached U.S. $ 1.7 billion last year. Before having a competitor, Pfizer, Inc. makes the drug Viagra as one the most promoted nationally and spend marketing dollars to U.S. 101 USD million in 2001 alone.

Bayer and Glaxo does not explain the detailed marketing plans for Levitra, but they began during the three-year sponsorship agreement with the National Football League worth U.S. $ 18 million. (Associated Press / Magazine)

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